With GoLite going off into history, here’s a look at other famous brands that while influential are no longer around and/or different in form.
Why it went the way it did, its place in the outdoor industry, how it affected the perception of lightweight gear, how it is used and even how it is marketed.
But what occurred to me is that GoLite is one many companies throughout the years that while influential, are either gone or not recognizable at this point in their company history.
Other companies evolve, change their focus or cease to be outdoor companies at all.
With all this recent discussion, I am reminded of a neat little website that documents much of the history and evolution of outdoor gear: The History of Gear Project at Oregon Photos.
The web design is a bit of a throwback (appropriate for discussion of outdoor history?), but the information is excellent and updated regularly (Sept 2014 as of this writing).
You can read about the pioneering companies that are still around , other companies that are existing in name but are quite different at this point in time and influential companies that no longer exist. And if the reader is particularly curious, they can read about some early gear too.
A good website to read about forgotten people and companies in the modern outdoors movement.
Who knows..maybe GoLite will be on this or a similar archive in the future?