Yeti is a master marketer.
And to show how important it is that ice does not melt (Ack! The humanity! Use frozen water bottles instead. Even melted a bit, they still work!) manly men are shown riding horseback with the coolers, doing manly things on fishing boats, and wrestling alligators. (The last one I made up. I think.)
It is something out of a 1960s Marlboro commercial minus nasty cancer-causing side effects.
Picture him fishing out an Izze soda instead!
But if you are like most suburban dwellers who have the $450 cooler to make your cold drinks marginally cooler, I doubt you are hanging out on commercial fishing boats too often.
Which brings up the latest marketing gimmick from this company: A $40 utility bucket. Not including a $30 lid…so actually $70??? Whuh?
Who the heck is the target market for this bucket????
Inspired by the elbow grease of our grandfathers, The LoadOut™ Bucket is the YETI solution to the tried-and-true plastic hauler loyal to garages, docks, and ranches.
OK. Look, my grandfather had a metal utility bucket or two. And a collection of coffee cans with nuts, bolts, and washers in them.
I doubt he’d ever buy a $70 utility bucket.
And when I do go to the authentic fishing village of Galilee in Rhode Island, I am by the docks.
I smell the salt air, see the fishing boats, and I do see many, many, many food grade white plastic buckets of the five-gallon size. And you know where they come from? The restaurants or similar that buy their seafood. If you have worked in a commercial kitchen at all, you know the name Sysco and are familiar with this bucket.
These buckets are either free from when the supplies they contain are gone or pretty damn cheap.
So, again, who buys these buckets?
The same people buying $35 backpacking wallets I assume.
I am sure some outdoor gear blog will tell you how wonderful these $70 total utility buckets are for your everyday use. And how you absolutely need one. Wait for it..looking…one moment…YEP.
Outdoor gear is an industry like any other. People are trying to convince you to purchase crap you don’t need. I learned that fact a couple of years ago.
But a $70 plastic utility bucket and one shilled by an outdoor gear blog at that?
Well, that’s a new Whiskey Tango Foxtrot for me…
EDIT: From a reader…
On a side note for those who don’t want to try and scrub out the pickle smells from the “free restaurant” buckets here’s a TIP: Find someone with a cat [or many!]: Litter buckets are exceptionally sturdy [as they are designed to hold more than 40 lbs.] and as a BONUS they are food grade! They have sealing, waterproof [some with o-rings too] lids and are rated PP5 or better. 🙂
Yep..so you can get the same type of damn bucket with kitty litter 😉