With GoLite going off into history, here’s a look at other famous brands that while influential are  no longer around and/or different in form.

 With GoLite apparently on its last legs, there is much discussion about this company.

Why it went the way it did, its place in the outdoor industry, how it affected the perception of lightweight gear, how it is used and even how it is marketed.

But what occurred to me is that GoLite is one many companies throughout the years that while influential, are either gone or not recognizable at this point in their company history.

Other companies evolve, change their focus or cease to be outdoor companies at all.

With all this recent discussion, I am reminded of a neat little website that documents much of the history and evolution of outdoor gear: The History of Gear Project at Oregon Photos. 

The web design is a bit of a throwback (appropriate for discussion of outdoor history?), but the  information is excellent and updated regularly (Sept 2014 as of this writing).

Continue reading Website of the week: The History of Gear Project at PMags.com.