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	<title>#optinside &#8211; PMags.com</title>
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	<description>Practical advice and musings on the outdoors, hiking, backpacking, ski touring, and camping.</description>
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		<title>REI&#8217;s #optinside campaign</title>
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					<comments>https://pmags.com/reis-optinside-campaign#comments</comments>
		
		<dc:creator><![CDATA[Paul Mags]]></dc:creator>
		<pubDate>Sat, 11 Jun 2016 01:27:50 +0000</pubDate>
				<category><![CDATA[Musings]]></category>
		<category><![CDATA[#optinside]]></category>
		<category><![CDATA[#optoutside]]></category>
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					<description><![CDATA[<a href="https://pmags.com/reis-optinside-campaign"><img width="669" height="365" src="https://pmags.com/wp-content/uploads/2016/06/Kolejka.jpeg" alt="REI’s #optinside campaign" align="left" style="margin: 0 20px 20px 0;max-width:560px;max-width:100%" /></a><p>Having big sales for the outdoors on weekends rather than weekdays and evenings? Because a lifestyle is being sold. Selling outdoor gear is secondary. <a class="more-link" href="https://pmags.com/reis-optinside-campaign">Read More ...</a></p>
<p><a href="https://pmags.com/reis-optinside-campaign" rel="nofollow">Continue reading REI&#8217;s #optinside campaign at PMags.com.</a></p>
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