Comments on: GoLite – Recent stumbles

By: Paul Mags

Paul Mags — Fri, 07 Aug 2015 20:50:23 +0000

In reply to Greg. Based on the marketing talk, sounds more of the same. Maybe if they eliminate the brick and mortar tar stores, they might do better. Personally, I would be gun shy to invest.

By: Greg

Greg — Wed, 05 Aug 2015 21:40:57 +0000

Any thoughts on the recently announced mytrailco.com and the DPO?

By: Daniel

Daniel — Fri, 31 Oct 2014 09:08:33 +0000

You mention Alp Sports, I got a pair of there gaiters and still use them occasionally, but every time I tried to get some Go-Lite gear, I found it to difficult to purchase from Australia, payment was the barrier, the didn’t have a PayPal option, think of the world market they missed because they weren’t focused, Montbell have the same problem.

By: Sean O'Connell

Sean O'Connell — Sun, 26 Oct 2014 20:37:38 +0000

PMags……interesting blog. My wife managed an outdoor company that I believe suffered from what GoLite does. The owner refused to listen to her cure. That is, reduce what you offer in your lines to the stuff truly in demand and/or unique to the market……and charge appropriately for it. Low price points are great for consumers, but if the product is the best, people will pay. I know…..it is a fine line. You are spot on, though……they lost focus. Hopefully they can refocus on the good stuff like the Jam and get out of the teeshirt business that others do so much better.

By: Brett

Brett — Wed, 22 Oct 2014 06:05:39 +0000

I called this one back in 2010 (http://www.brettonstuff.com/index.php/backpacking/what-is-golite-thinking/) seemed obvious at the time. Didn’t expect it to end up in Chapter-11 though.